The congress, being an integral part of the trade for wine market experts, is intended to increase the effectiveness of the like-named campaign.
The aim of the Russian Wine Days is to draw attention to the wines produced from Russian grapes.
The first part of the event program presents the wine trade perspectives, as well as gives an overview of the sale channels. The second part is devoted to the export potential of Russian wine.
The business program includes plenary and think tank sessions, panel discussions that will give ground for a constructive dialogue among wine producers, wine buyers and industry experts.
The campaign allows its participants to find modern ways of wine promotion among potential buyers and in HoReCa sector.
Today 66 companies take part in it, including such retail chains as Perekrestok, Karusel, Pyaterochka, Auchan, Azbuka Vkusa, Lenta, Dixy, Magnet, Metro Cash&Carry, and 50 regional chain stores.
The forum venue will also feature winery exposition and innovative wine room where the visitors will have an opportunity to participate in educational wine tasting sessions.
Wine retail platform for individual negotiations will be functioning as well, where buyers and winemakers will be able to discuss advantageous terms of cooperation and increase the range of Russian wine sold by retailers and restaurant owners.